What is acai


Do these berries live up to their nickname “purple gold”? They are powerful, but don’t depend on them to help fix your health ailments by themselves.

10 Things You Should Know About Açaí Berries, Nature’s “Purple Gold”

Açai studio shot

One of the most delicious members of the superfood squad — a.k.a. the cool kids of the food pyramid — is a fruit you’ve probably seen all over your Instagram feed. Açaí (pronounced ah-sigh-EE) is best known for being the not-so-secret ingredient in picture-perfect smoothie bowls, but there’s more to these berries than just their good looks.

Superfood Qualities of Açaí

What is açaí, anyway? Found on açaí palm trees in South American rainforests, açaí berries are a lot like grapes. The seed takes up about 80% of the berry, but the flesh and skin pack plenty of vitamins and other nutrients in the remaining 20%. Not to mention the berries are only about 70 calories a cup.

acai berries

  1. Antioxidants: Like other berries, açaí are packed with antioxidants that can help build up your immune system and protect your cells against damage from free radicals.
  2. Fiber: Full of fiber, açaí berries not only help make your trips to the bathroom more regular, but also help keep you full and your blood sugar steady.
  3. Heart-Healthy Fats: It might seem like a diet rich in fish, nuts, and avocados is the only way to get enough omega-3 fatty acids, but açaí berries are also a great source. Eating lots of these heart-healthy fats can lower your risk of coronary heart disease and improve your cholesterol.
  4. Calcium: High in calcium, açaí berries will help keep your bones, heart, muscles, and nerves strong and healthy.

Health Claims of Açaí

Do these berries live up to their nickname “purple gold”? They are powerful, but don’t depend on them to help fix your health ailments by themselves.

“Although lots of people eat these berries — amongst other foods — for their ‘magical powers,’ you’re not going to find magic in one food,” says Bonnie Taub-Dix, RDN, author of Read It Before You Eat It. “The magic comes from a diet that contains a variety of foods that work in concert with each other.”

acai smoothie bowl

  1. Heart Disease: There’s no proof with açaí berries specifically, but eating a diet rich in fruit and vegetables overall can help prevent heart disease.
  2. Cancer: Produce-filled diets can also help lower the risk of most cancers, according to the American Cancer Society, but research hasn’t been done on açaí specifically.
  3. Weight Loss: Munching on lots of fruit and vegetables — including açaí berries — as well as exercising regularly can help you lose weight.
  4. Arthritis: All berries contain anthocyanins that have been found to have an anti-inflammatory effect that can help ease the symptoms, says the Arthritis Foundation.
  5. High Cholesterol: Eating more fiber from fruit (e.g., açaí), vegetables, beans, and other sources can help lower cholesterol levels.
  6. Anti-Aging: It’s still true: A healthy diet full of fruit, vegetables, protein, and healthy fats can help with everything from acne to aging.

Where to Find Açaí

Because açaí berries can spoil within a day, the best ways to buy them are frozen (like smoothie packs ) or in powdered form. Try out some of the açaí-flavored treats below:


acai palm fronds with berries


The Amazon Superfood ™ Açaí fruit is more than just a purple berry. In fact, it’s thought to be the most powerful superfood in the Amazon. Grown on the Açaí palm (Euterpe oleracea Mart.) in the floodplains of the rainforest and wild harvested by hand, this nutritional powerhouse has long been a staple of indigenous diets. Why Eat Acai Berries? Over the past few years, Acai berries have grown in popularity globally. It’s not surprising given their amazing flavor, convenience, and potential health perks. As more people discover the Delicious Powers of Acai, we are proud to share this mighty berry with the world and reveal what makes it so special.

Acai Fruit Packs a (Healthy) Punch


Açaí is rich in antioxidants like anthocyanins, which help combat free radicals and boost your immune system. This superfood also contains vitamin A, similar to other berries like blueberries and cranberries. The deep purple color of açaí is due to its anthocyanins content, which not only acts as an antioxidant but may also provide anti-inflammatory benefits. Anthocyanins are a type of flavonoid — a class of compounds with antioxidant properties (you might recognize them from blueberries).


The Omegas found in açaí are known to supports heart health, brain function, and healthy skin and hair with a fatty acid profile similar to that of olive oil, walnuts, and fish!


Açaí is low in naturally occurring sugars which means that you can manage your sugar intake whenever you savor this fruit.