Webinars: Managing the marketing and media of your organisation
Learn about managing the marketing and media concerns of your organisation by tuning in to a set of webinars, delivered by industry experts.
National Disability Services (NDS) in partnership with Lumin are offering 3 one-hour lunch-time webinars, delivered by communications experts at Think HQ and Lumin.
To register or find out more, please click on the links below to be taken to the webinar registration pages. The events are free for NDS members, and only $20 per webinar for non-members.
Webinar 1 – Getting Marketing on the agenda – 12:00 pm, 23 May (event has already passed)
Marketing is essential for disability service providers in an increasingly competitive environment. To proactively attract and retain customers, your organisation’s voice needs to be heard. This includes:
- Why marketing is important for your organisation
- Building the case for change
- Knowing your market
- Training staff and volunteers
Webinar 2 – Developing a marketing plan – 12:00 pm, 6 June
A marketing plan is a valuable tool in the flawless execution of your communications activities. You will be taken through the elements of a sound marketing plan, and the steps required to ensure that your plan satisfies the communication requirements of your organisation. This includes:
- Defining goals and objectives
- Understanding the market
- Identifying your target audience
- Choosing appropriate tactics
Webinar 3 – Storytelling and social media – 12:00 pm, 20 June
Your organisation’s story is what sets you apart. It is your unique point of difference in an already crowded sector. That’s why telling it properly is imperative. Identifying the most interesting aspects of your organisation’s story, and sharing them through the right channels is key. In this webinar, communications specialists will take you through:
- How to catch attention
- Linking your story to your goals
- The elements of a good story
- Choosing the most effective social media channels to share this story and engage with your audience